Friday, July 21, 2006

Pharaoh's Dream

Peter Cornelius: Joseph interpreting Pharaoh's Dream, 1816 (actually Joseph makes the point that he's not interpreting the dream, because only God can.)

Genesis 41:1-8:

"When two full years had passed, Pharaoh had a dream: He was standing by the Nile, when out of the river there came up seven cows, sleek and fat, and they grazed among the reeds. After them, seven other cows, ugly and gaunt, came up out of the Nile and stood beside those on the riverbank. And the cows that were ugly and gaunt ate up the seven sleek, fat cows. Then Pharaoh woke up.

He fell asleep again and had a second dream: Seven heads of grain, healthy and good, were growing on a single stalk. After them, seven other heads of grain sprouted—thin and scorched by the east wind. The thin heads of grain swallowed up the seven healthy, full heads. Then Pharaoh woke up; it had been a dream.

In the morning his mind was troubled, so he sent for all the magicians and wise men of Egypt. Pharaoh told them his dreams, but no one could interpret them for him."

Yes, yes, I know. It’s been far too long since I posted. As you might imagine things have been pretty crazy at work, what with late nights spent working on projects designed to impress and convince people to spend righteous bucks on condominium apartments at the peak of the market.

That’s pretty much the situation right now. Everyone in the residential real estate business is like the Pharaoh after meeting Joseph who successfully interprets his dreams: they are waking up and realizing that the seven fat years of plenty are up, and heading this way are the seven lean years of famine. So time to make the marketing phone calls.

So we are being deluged with these phone calls from panicked brokers and marketers, desperate to set up campaigns to sell their apartments before what will undoubtedly be the last decent autumn selling season. My God, we absolutely HAVE to have these renderings by September or the whole damn world ends.

So I’m taking the work while the going is good, which means a lot of late nights until October when everyone realizes it’s now too damn late and they’re stuck with a whole mess of apartments with Viking appliances and Dog Spas in the building that no one in their right mind would pay a thousand a square foot for.

Smell the fear...